intro...eh, what?

What happens to a culture or a cultural tradition when new media like the internet, popular cinema, and alternative recording techniques are woven into the society? In many cases the society weaves this new information and lifestyle into the culture; they acculturate the information into a new idea, into a culturally-acceptable idea that then spreads throughout the entire nation. In some nations, many believe that the modernizing world is a detriment to the cultural history; however, modern media influences have helped to preserve and protect the national culture and the cultural history in India through the Bollywood traditions. Not only do they make them more readily accessible, but they aid in guarding the greater and older traditions of dance, music and oration. This is, overall, a major benefit to culture and proves to benefit the culture by preserving, respecting and honoring it, rather than destroying or hindering it.