Tuesday, March 30, 2010
Is this the last blog post?
Persuasive writing is all around us today, on billboards, ads and of course, on the internet. Persuasive websites know their audience and use different techniques to target that audience. For example, the student created texting website was created with teenagers and early young adults in mind. This website is interesting and engaging, with different links and videos. The videos are targeted towards teens and show different instances in which texting is used positively and negatively. Persuasive websites also explore both sides of the issue. As in the social networking website, it not only talks about the potential dangers of social networking, but also the benefits of this type of internet interaction. This allows the reader to see both sides of the issue and determine for themselves what their position is on the issue. Another website that I found to be very persuasive was Dove's website (http://www.campaignforrealbeauty.com/). This site is targeted towards young girls with the specific intent to increase the self-esteem of girls. The website has many interactive features that allow the reader to become involved in the website. Yet, one of the weaknesses of this website is that the self-esteem aspect of the website is very minimal, most of the site seems to be about Dove's products. Although when you do get into the self-esteem part it has a lot of information (which is still comparatively small compared to the rest of the website).
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(i hope this is the last blog post!)
ReplyDeletedove does a great job with it's campaign for beauty. You watch the videos and think "I am beautiful" and it makes me want everyone to feel that way. I guess Dove has to make money some way and so this campaign does help girls feel beautiful but also is trying to get them to buy their products.
I agree with what you said about Dove, while they are trying to help girls out with their self-esteem they are also a company, so they need to make a profit as well. Thanks for your comment!
ReplyDeleteI think it's cute that a cosmetics company--whose business is to make women look differently than they do when they wake up in the morning--has been able to sell itself as the champion of "real beauty".
ReplyDeleteMost of their "real beauty" models are women who are overweight but who are smoothed over with a lot of makeup--it's brilliant marketing, but it is a bit cynical.