Target advertising – way back when the only way to advertise was to newspapers or fliers. These were very limited in their audience and had limited appeal. Nowadays there are a lot of way to target a specific audience and get them hook on your ad. From videos, to games, to interactive. How has that changed advertising?
2) Apple Design – apple has perhaps the most unique approach to products. As David Pouge said “apple makes you need something you never knew you wanted”. They don’t take product surveys rather they try and stay ahead of the market. And design is so important to them. Why is there strategy effective?
3) Economic theory of free trade- there has been a lot of controversy over protectionism versus free trade, especially with china. People wonder how that will effect our economy. Will it be harmful or helpful in the long run?
History would seem to indicate that protectionism benefits emerging markets in the long run... if we want to stay on top of the food chain, we need to encourage free trade and globalization as much as possible. The morality of that choice is a separate issue, I guess.
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